She started India’s best native matchmaking application for any LGBTQ+ community

She started India’s best native matchmaking application for any LGBTQ+ community

Ex-cofounder of Mobikwik, UX artist Sunali Aggarwal has released a homegrown dating app the LGBTQ+ group.

In the case of the law of online, “LGBTQ+ matchmaking” is definitely scarcely a search-worthy label. Hence as soon as Sunali Aggarwal started AYA – because you are, India’s best homegrown matchmaking application the LGBTQ+ group, she went with the larger typical descriptor: “dating app”.

“It’s a Search Engine Optimisation (search-engine optimization) demand,” claims the 40-year-old Chandigarh business person who would like to remain crystal clear that AYA, opened in June 2020, is definitely a severe platform for all those looking major interactions.

In addition to the first-mover advantageous asset of addressing the requirements of an audience which has up until now recently been underrepresented on social networks systems, Aggarwal has a number of things going for their: the vitality of a second-generation business owner, the creative thinking of a design and style grad, plus the capabilities of a technology expert with years in that certain area.

Having been exposed to the difficulties associated with LGBTQ+ neighborhood since the lady scholar weeks at the nationwide Institute of style, Ahmedabad, and later in the Indian Institute of procedures, Ahmedabad, Aggarwal checked out present a relationship and social-networking programs and saw an obvious break searching.

“This people previously possess difficulties regarding start with,” says the UX (user encounter) and product or service creator, just who co-founded Mobikwik.com last year. Continue reading “She started India’s best native matchmaking application for any LGBTQ+ community”